Honoring the individuals associated with the project.

Behind every successful real estate transaction are dedicated and persistent sales professionals who support clients on their journey to finding a home or securing long-term financial opportunities. However, this is a group of personnel who are rarely given the recognition they deserve in the industry's media coverage.

Driven by a desire to recognize and spread the value of this profession, The Golden Flash competition was created specifically for the sales team of the Celesta Gold luxury apartment project, developed by the joint venture of Keppel, Phu Long, and Nomura Real Estate. The program is meticulously planned and designed to provide a space for sales consultants to showcase their abilities while spreading the positive values ​​of the profession.

More than just a regular photo contest, The Golden Flash is a journey that helps each business professional discover their most confident and radiant self.

A place where each professional can shine in their own way.

Instead of using artificial, AI-generated images during customer consultations, the organizers chose a different approach: investing in building a professional personal image for the sales team through a structured, real-world photography experience.

Over three days, from September 26th to 28th, more than 650 sales professionals from over 30 distribution units in the Southern region participated in this special journey. Each participant worked with a team of professional makeup artists, hairstylists, stylists, and photographers in a modern studio setting.

Here, each person is portrayed with the most polished and distinctive images, including individual portraits and group photos with teammates. These are not simply souvenir photos; they are also professional milestones that help them build their personal brand in the digital age.

Ms. Nhu Ca , representative of Khai Minh Land, shared: “I was truly impressed with the professionalism of the program. It felt like participating in a real fashion show with a full team guiding posing, filming, and professional post-production. This was a very special experience for consultants like us.”

Each Celesta Gold sales representative appears attractive and shines in their own unique way. Source: The Golden Flash

For Giang Nguyen from Sunland Saigon, this is her first time participating in a competition specifically designed for real estate sales professionals.

Dressed in an elegant black suit, meticulously styled and presented, she said she felt more confident having the opportunity to showcase her personality and professional image to clients.

Meanwhile, Ms. Bui Hoang Cam Giang from Southern Homes Vietnam chose an elegant and modern style to convey the spirit of a professional consultant, while also spreading the message about the Celesta Gold project – a prominent project in South Saigon with a diverse product portfolio ranging from 1-bedroom to 4-bedroom apartments along with a commercial podium.

"Thank you very much to the organizers for creating such a meaningful platform, helping everyone to connect and feel proud of their profession," shared Ms. Ngoc from Hana Home.

The ripple effect is powerful on social media.

Not only did The Golden Flash attract the attention of distributors, but it also quickly created a positive impact on digital platforms.

After 72 hours of launching, the program recorded over 1.3 million reach on Facebook, TikTok, and YouTube, along with more than 240 posts and over 300 mentions from participating individuals and organizations.

These figures show that the appeal of the competition lies not only in the attractive prizes but also in the community's empathy for the values ​​the program brings.

Besides individual recognition categories such as Social Star, Social Spotlight, and TikTok Star, the competition also emphasizes teamwork through group challenges, encouraging connection between distribution units on the same journey to conquer the market.

Teamwork and collective strength are also emphasized in The Golden Flash competition through the group photo segment.

Accompanying The Golden Flash is a team of experts who have participated in numerous reality TV shows and image-building projects for artists and celebrities both domestically and internationally.

Notably, the competition also features the participation of Miss Universe Vietnam 2019 Nguyen Tran Khanh Van and businesswoman Huynh Tien , Vice President of Miss Universe Ho Chi Minh City, in the role of co-founders seeking outstanding representatives embodying the spirit of the Celesta Gold project.

After the photoshoot, all images will undergo professional post-processing before entering the official voting phase. The most outstanding candidates will be honored with the titles of King, Queen, Prince, and Princess, along with many valuable prizes.

More than just a competition

The Golden Flash is more than just a photography competition. It's a journey to honor the people who are working day and night to connect customers with quality living spaces.

Through meticulous investment in content, visuals, and experiences, the program opens up opportunities for each sales professional to build their personal brand professionally, increase confidence, and assert their position in an industry that increasingly values ​​reputation and personal worth.
 

In a constantly evolving market, The Golden Flash is proof of how real estate businesses are investing more in people, because they are the most authentic and influential brand ambassadors.